
How can you get promoted? One would assume that your performance at your work would be the biggest factor. It turns, it’s not. It’s not even 50% of the factor. It’s only 10%!
Based on research and studies by a number of independent scholars, it turns out that your image, i.e. how you are perceived plays a 30% role in you getting promoted, and your exposure, how many people know about your and your work, plays a 60% role in getting promoted and hired. Isn’t that insane!?
What does this practically mean?
- Working hard and doing good work is important (Performance)
- Having a blog is important (Exposure)
- Networking is important (Exposure)
- Discussing ideas with people within and outside your community is important (Image)
- Showcasing your work is important (Image)
Performance is the foundation, and without that 10%, you won’t be ablet o get the other 90%, but, it also gives you an idea of how much time and effort you have to spend building your image, networking, and working on exposure. This blog itself, which at the time of writing is 12 years old, is an example of exposure.
So, what are you waiting for? Start posting on LinkedIn and other places regularly and make sure to blog about all the interesting things you are working on. Your success depends on it!





